Kalamazoo Direct puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

– measure how you use the website so it can be updated and improved based on your needs

– remember the notifications you’ve seen so that we don’t show them to you again

Kalamazoo Direct cookies aren’t used to identify you personally.

You’ll normally see a message on the site before we store a cookie on your computer.

Find out more about how to manage cookies.


From time to time Kalamazoo Direct may ask website users to take part in a small anonymous feedback survey. This data is kept for no longer than 6 months and is used to provide a better service to our customers. The information is not passed on to any third parties.

How cookies are used on Kalamazoo Direct

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use Kalamazoo Direct. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

– the pages you visit on Kalamazoo Direct 
- how long you spend on each Kalamazoo Direct page

– how you got to the site

– what you click on while you’re visiting the site

We don’t collect or store your personal information (eg your name or address) so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

Name Purpose Expires
_utma Determines the number of unique visitors to the site 2 years
_utmb This works with _utmc to calculate the average length of time you spend on our site 30 minutes
_utmc This works with _utmb to calculate when you close your browser when you close your browser
_utmz This provides information about how you reached the site (eg from another website or a search engine) 6 months
GDS_successEvents and GDS_analyticsTokens These help us identify how you use Kalamazoodirect so we can make the site better 4 months

You can opt out of Google Analytics cookies.

Our introductory message

You may see a pop-up welcome message when you first visit Kalamazoo Direct. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.

Name Purpose Expires
allow_cookies Saves a message to let us know that you have seen our cookie message 1 year

Essential cookies

While using Kalamazoo Direct these are the cookies stored to retain information while browsing the site, such as items added to basket, whether you’re logged in and our compare functionality.

Name Purpose Expires
frontend This cookie is used to hold the unique session ID which is generated every time our site is visited. This cookie is deleted 24hrs after you close the browser 1 day
external_no_cache Magento cookie that indicates whether cache is enabled or not Expires after closing the browser